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knot standard


Knot Standard (knotstandard.com) is the fastest growing menswear brand in the United States and a recognized leader in the global retail tech sector. Founded in 2012 in Dubai, Knot Standard has been at the forefront of the burgeoning online/offline retail model.


The Support Legal founders have worked with the company since its inception on a pro bono basis, helping it get off the ground in Dubai after the founders hatched the idea for their business model. Support Legal now serves as de facto in-house counsel to the company, on a fixed fee basis, assisting on everything from licensing and joint venture agreements through to advising on all of the company's venture financings and its employee incentive arrangements (including its employee share option plan).

what the client says:

"Having worked with one of the Support Legal founders on a pro bono basis for a number of years we were thrilled to be able to formalize our engagement on the launch of Support Legal. Put purely and simply - these guys get entrepreneurs. This isn't surprising, given that they are entrepreneurs themselves. We rely on Support Legal for much more than legal documents. For any major decision we face, we are quick to solicit their thoughts and tap into the wealth of experience and value they provide. As a company that has made the leap to the United States from our incubation in the Middle East, we would highly recommend Support Legal to entrepreneurs with similar aspirations. Their knowledge of both the Middle East and North American markets (and their extensive contacts) is unparalleled for a boutique firm".

Matt Mueller and John Ballay, Co-Founders

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